Today, my friend, (insert name), was wearing a Von Dutch T-shirt. What is with this Von Dutch craziness? According to her, I am entirely overreacting but this is an extremely puzzling situation. I have always thought of Von Dutch as this old brand that is fading out of the spotlight. As a young child, I had some recollection of the brand but thought that it was an older 90s tradition. However, as I watch videos of my favorite Korean artists online, I am noticing this surging Von Dutch fad. Super Junior, SS501, and many, many more are all sporting the looks-like-squirted-out-mustard-shaped-lettered logo, may it be on T-shirts or even plain caps, though they look very svelte atop the heads of our beloved idols. Not only in Korea, this brand is also surging in the US. While I have yet to see a wide donning of Von Dutch apparel, Lindsay Lohan has recently (depends on how you define "recently") become one of the promoters of the brand.
What is Von Dutch? This question has been buzzing around my cranium ever since this new sighting this morning. I decided to look it up but my Wikipedia search proved to be largely unfruitful, only naming Kenny Howard as the inspiration. More importantly, why is it catching on in Korea? How can such simple apparel be such a standout hit? Anybody with any news, please share!
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